Writing blog posts aren't hard. Follow these tactics and you can write an amazing blog post, fast. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Step 1: Take your time writing your first few blog posts - this will help you figure out what your readers like, your writing style, and the overall flow. Once you figure out your style you can templatize your blog posts. For example, mine are introduction, body, and conclusion. You also want to use headings, headings will make your content easier to read and skim. Within your headings, add keywords. Step 2: Add images - using services like Fotolia you can add images to every one of your blog posts. By adding images it makes your content easier to understand as some people are visual learners. Step 3: Set some rules - by following these rules it will make it easier to write blog posts faster. Make sure you use the words you and I within your blog. Add 7 or so images per post and keep your paragraphs shorter than 5 or 6 lines.
There are Facebook ads and Google ads, which one should you use? Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Google is intent based. People type into Google what they are looking for, such as cheap hotels in Las Vegas. So when people type in what they are looking for, if you have an ad that solves their problem, they will convert. If you are an intent based business that sells products or services to people who want to solve a specific problem, then Google is a great fit. Facebook, on the other hand, is for targeting a broad audience. For example, you can target people who are interested in cars, beauty or any other market out there. So if you have a product that appeals to a mass market, Facebook can be a great fit for you. From your ad, you can send people to an informational page that educates the consumer on why they should learning more about your product or service. After they are educated it becomes easy to sell them. With Facebook, if you are selling a low-end product you can just send people directly to your product landing page, but it tends not to convert as well compared to sending them to an informational page first.
Want to pay less per click for your google adwords campaigns? Here are 5 tips to improve your adwords campaigns. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Summary The higher your Google AdWords quality score, the cheaper you're going to be paying per click. The way Google AdWords works is every time someone clicks on your ads; you pay money. So if you want to improve your quality score, you have to do a few simple things. Number one, target very specific keywords. Don't do broad match. If you go after particular keywords by doing the exact match, what'll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you're going to end up paying more per click because Google's going to be showing your ads to a lot of people who aren't clicking. The next tactic that you need to be following is negative keywords. For example, let's say you're selling computers. When someone types in Apple because you're also a reseller of Apple computers, you may want to add the negative keyword of food. Because if you show up for ads related to Apple and someone's looking for the food, you're going to be wasting money per click, your quality score is going to go down, and your ad costs are going to go through the roof. So make sure you add in negative keywords. Third, group your ppc keywords. What I mean by grouping is a lot of your keywords are similar to each other. Put those in one group. So the higher your click-through rate, the cheaper your ads will be. And the higher your click-through rate, the better your quality score is going to be. The fourth tip I have for you continues to optimize your ad text. If your ad texts get more click-through than the competitors, your cost per click is going to go down, and your quality score is going to go up. By testing, you're going to be able to figure out what works and what doesn't work. If you're unsure of this, look at your competitors. Type in a keyword. You can see the ad texts that other people are using at the top. Usually, the people at the top have appealing ad text and which is getting a ton of clicks. If you can't find a ton of examples when you're searching a keyword, go to SEMrush, put in a keyword, and it'll show you the history of all the people who have been bidding on that keyword and what their ad copy was. Last but not least, optimize your landing page. If your landing page is fantastic when people go click through on your ad, go to your landing page, and buy, your quality score is going to go up. If your landing page sucks and people keep bouncing back off, well, Google's going to ding your quality score. The way you can landing page is, A, put your keywords on that landing page. So if someone Googles the keyword marketing and your landing page also shows marketing, you're much more likely to keep the visitor on there and convert. B, continually run tests using Crazy Egg. Using Crazy Egg, you can see where people are getting stuck on your landing page, what they like, how far down they're scrolling, and what you can improve on that page to create a better user experience. That's it. Follow all those techniques and tactics, and you're going to be able to improve your Google AdWords quality score and your inbound marketing efforts.
Who says you need money to market your business. That's one of the biggest myths in online marketing. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Heck, online marketing is popular because it allows the little guy to compete with the large corporations without needing tons of cash. Here's how you market your website when you have no money. Step 1: Go to Quora and search for all of the questions that people have within your space and answer them. When it makes sense, link back out to your website. This is so effective that my Quora profile gets hundreds of thousands of views each month. Step 2: Create content in different formats (text, video, audio) and promote them on the social web (LinkedIn, Twitter, Facebook, YouTube, Quora). You can post the same content on multiple social sites as Google DOES NOT penalize for duplicate content. When using this tactic make sure you only put part of your content on social media and make the readers click over back to your site to read the rest. Step 3: Google for forums within your space and respond to questions. Within your forum response add a signature that lists your website. The better response you give the more traffic you will get. That's how you market your website when you can't spend any money on marketing. :)
Want more search traffic? Well through Google Search Console you can accomplish that. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Step 1: Log into your Search Console - in the search analytics reports you can see the most popular pages that are driving your search traffic. When you click on a page you want to improve, Googe will show you a list of keywords that drive clicks and impressions to your site. You can even download a CSV file that contains each of those keywords. Step 2: Integrate those keywords into your web page - you can't just shove keywords into your article, it has to flow. In most cases you will have to re-write your article or re-write your page, but it will be worth it. With my site I typically make my articles double the length and I try to naturally include the keywords when I can. Step 3: Include the keywords in your meta tags - by adding your main keywords within your title and meta description it will help increase your click through rate and rankings. Step 4: Submit the page to Google - once you have updated your page, submit it to Google Search Console. Within a few weeks, you should notice an increase in search traffic.
Have you ever wondered what popular bloggers do that you don't? Well, knowing how to be a great blogging storyteller to engage readers is one of the most effective blog writing techniques you can learn. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Are you tired of writing content that no one is reading? Well if you follow these 7 steps, people will start reading and sharing your content. Step 1: Write with the words you and I. It makes the reader feel like you are having a conversation with them, which causes them to read more. This is a popular blog writing technique as this type of storytelling connects with readers. Step 2: Your paragraphs can't be more than 5 or 6 lines. Long paragraphs seem overwhelming which discourages people from reading. Step 3: Use sub-headings. Sub-headings make your content easier to skim. But, great bloggers know how to tell stories with their subheadings. This helps to engage readers by drawing them into your blog content. Step 4: Write a conclusion. By having a conclusion people will know what your blog post is about. Many readers scroll down, read the conclusion first and then the rest of the blog post. Step 5: Cite your facts. When you are using facts, make sure you cite them. If you don't you won't build credibility, which means your readers won't trust you. Step 6: Use pictures. Popular bloggers know that a picture says 1000 words. So why not use images to convey your message. Step 7: Write thorough/actionable content. If people gain value from your blog they will come back for more. If you are writing fluff, readers will bounce off your site and never come back. Thanks for watching What Popular Bloggers Know: How to Be A Great Storyteller - Blog Writing Techniques.
Who said you need social media followers to get more traffic to your blog? Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Whether you have social media fans or you are starting out from scratch, here is what you need to do: You need to link out to industry sites. It doesn't matter if it is a competitor. By linking out when you are citing facts or sources, it will build trust with your audience. You can't just write a blog post with claims and not cite your sources. This will damage your reputation. Once I link out to people ask them to share my content on the social web. In essence, I am emailing every person I link out to. Within that email, I ask them to share my post on their favorite social network. This works well because people don't mind promoting you when you are promoting them via a link. Here is the email template I use: Hey [website owner], I love your work, so much so that I even linked out to you in my latest blog post. [insert link to your blog post] Feel free to check it out. Cheers, [Your name] PS: If you shared this post it wouldn't just make my day, it would make my year.
If you want to grow your rankings, what do you do? You build links, optimize your on-page code and you improve your user metrics. But there is one other metric that is really important that impacts rankings. It's branded queries. The more people typing in your domain name and brand the higher your rankings will grow as long as they click on your search listing. I used to rank on page 2 for online marketing and now I rank on page 1 for online marketing. The only differences is that I have more brand queries. Over the years more people have been Google my brand name and this has caused my rankings to spike. But for this to be impactful you need to continually grow your brand. The way you do this is by consistently blogging, marketing, participating on the social web and growing your name within your community. If you are unsure of why you need to build a strong brand, think of this scenario. If both BMW and GM both have millions of backlinks, who should Google rank first? A lot has to come down to brand queries as this tells Google which car manufacturer people prefer.
Online marketing doesn't have to be hard. Whether you want social media traffic, higher rankings on Google or any sort of traffic, these 5 tools will help you. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Tool 1: Ahrefs - Ahrefs will show you where your competitors are getting their search traffic from. It shows their most popular pages and the keywords that drive their Google traffic. If you take those pages and write better content than your competition, you can eventually outrank them and take some of their traffic. Tool 2: Buzzsumo - this tool is great to get you more social media traffic. Search for phrases in Buzzsumo related to your space. Buzzsumo will provide a list of all of the popular articles. Create an article better than the ones on Buzzsumo and reach out to the people who are most likely to share it (Buzzsumo provides you with that list). Tool 3: Google Search Console - You have errors on your site and you need to fix them. From 404 errors to issues Google has with your site, Google Search Console lists them all out. Fix all of the errors. Tool 4: SEMrush - Similar to Ahrefs, SEMrush shows where your competition is getting their traffic from. The difference is SEMrush showcases all of the paid keywords your competitors' bid on. You can then get a list from SEMrush of your competitions most lucrative paid keywords. From there you can start bidding on those phrases as well. Tool 5: Ubersuggest - You probably already have some Google traffic. Ubersuggest will show you all of the long tail phrases related to the keywords you are already ranking for. Add those phrases onto your website and you will gobble up more search traffic.
The top WordPress plugins for SEO share very similar features. But there's one that I believe is the most important WordPress plugin ever created. If you're not already using it, then you're missing out. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: With a few simple changes, you can make your WordPress blog optimized for traffic generation. The first thing you need to do is install the Yoast SEO plugin. It ensures your WordPress site is Google friendly and it even creates a sitemap for you. Once you create your XML sitemap you need to add it to Google Search Console. This will help index your pages faster so you can get more search traffic. In addition to the XML sitemap, Yoast allows you to create custom title tags and meta description tags for each blog post. Make sure you create one that is appealing by including adjectives and the keywords you are trying to rank for. The more appealing it is, the higher your click-through-rate will be, which will cause your rankings to increase over time. The second thing you need to do is cross link. As you publish more blog content you need to link your posts together which helps with indexation and rankings. Just make sure the links are relevant. Follow those two tactics and you'll have a search engine friendly WordPress blog. Thank you for watching: The Most Important WordPress Plugin EVER - Top WordPress Plugins for SEO.
People are coming to your website and not buying. Why? Because your copy isn't persuasive. Copywriting isn't about being the smoothest writer out there. It's about answering objections. If people are satisfied by getting answers to all of their concerns, they are more likely to convert. When writing copy focus on your headline. 8 out of 10 people will read your headline, but only 2 or 10 will read the rest of your content, which shows you need to focus on the headline. Headline writing is all about stating the problem that your customers are facing and then giving them the solution. Now that you have your headline down, you need to write copy for the rest of the site. Just put yourself in the visitor's shoes and write copy for people in different segments. For example, make it easy for people to buy right away if they know your product or solution and give details for those who want to learn more before they buy. Don't worry about copy length, focus on answering all objections and in general your sales go up. Lastly, make sure you test your copy using Crazy Egg. It will tell you what is working and what isn't through their visual reports and A/B testing.
Google and Facebook aren't the only traffic sources that you can leverage. Here are 7 untapped opportunities Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Opportunity 1: Quora - Go to Quora and respond to all of the questions people are asking within your space. If you can plug in links that a relevant to the answer (such as ones from your website), you'll notice that it's a quick way to get a few thousand visitors per month. Opportunity 2: Subreddits - Participate on Reddit. The more you get involved the more clout you will have on Reddit. There is a section on Reddit for your industry. Submit content from your site as well as other sites on Reddit. This can drive tens and thousands of visitors assuming Reddit likes the content you are submitting. Opportunity 3: Forums - A lot of popular forums exist on the web. Find forums within your industry and participate. Respond to questions people are asking. Every time you answer a forum thread make sure you have a signature. Within the signature should be a link back to your website. Opportunity 4: LinkedIn - You can publish your content on LinkedIn. Take your blog content, publish the first few paragraphs and add a click to continue reading link at the end. If people want to read the rest they can click through over to your blog. This has helped me generate over 30,000 visitors a month from LinkedIn. Opportunity 5: Niche blogs - Every industry has niche blogs. Not the TechCrunch's of the world, but the small ones. Participate on these blogs and leave comments. When leaving a comment you can add your URL and it will drive traffic back to your site. Make sure the comments you are leaving are thoughtful. Opportunity 6: StumbleUpon - It's not the most popular social network but it can still drive you thousands of visitors. You can buy clicks for pennies on the dollar through StumbleUpon Ads. If you want free traffic all you have to do is use their toolbar. Opportunity 7: Facebook groups - Similar to fan pages there are a lot of popular groups within your space. Help people within the groups and respond to their questions. As you respond to questions, feel free and link to your site if it is relevant and will help others. Use those 7 tactics and you will generate more traffic to your site.
A simple way to reduce you Google AdWords cost is by improving your click through rate. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: The way Google AdWords works is that if you ad gets 10 times more clicks than your competitor, even if you are paying less, they are more likely to show your ad at the top because in total Google will make more money from you. So if you want to improve your CTR you need to: 1. Use SEMrush - put in keywords and competitors in SEMrush. This will show you the ad text your competitors are using. If your competitors are constantly using a specific ad text, it usually means it converts well for them. 2. Create better copy than your competitors - look at what they use and try to come up with better variations. 3. Use keywords within your copy - if you include the keyword people are searching for in your ad copy you are more likely to get clicks. The copy needs to sound good, just adding a keyword isn't enough. 4. Start day parting - if you are in the B2B space people are more likely to become customers during normal business hours. So only show your ads when your ideal customers are online. For the B2C space, you can consider running your ads during all hours of the day. 5. Geo target - if you are only doing business in a certain region, then show ads only within those regions. This will help increase your overall CTR, which will reduce your ad costs.
Can you still grow your business with email marketing?►Subscribe: Find me on Facebook: Read more on my blog: Hey, everyone, it's Neil Patel, and I'm here for another Q and A Thursday, I'm here with Adam from 0:15 This one's from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he's not even convinced that he should use email marketing with his agency. 0:30 First off, anytime a business operates, they need email. Yes, there's Slack, there's Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales. 1:00 For that reason, emails aren't going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that's not directly what you answered, but the second part, which I'll get to is, do they still work, yes, because people still read emails. 1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they're getting into and you'll find that that increases your open rates because the people who click that tick box want your emails. 2:15 The second thing that most people don't tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that's usually the threshold, once you hit 100,000 you're going to notice that your email open rates just start tanking and it's because people don't clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don't think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails. 2:45 The whole purpose of cleaning the emails are for the people who aren't opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you'll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it's a really high priority, for if they're going to put the email in the inbox and if you're only sending emails to majority of the people open it and you start having 20-30% open rates, you'll notice that your emails go into the inbox versus the Promotion tabs. 4:00 Don't use email templates, use text-based emails and add in links. You also don't wanna add more than three links to your site; I try only to do one. If you add in too many, you're going to notice that you also won't see amazing deliverability. 4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don't do whitelist services. But if you follow these tips, you'll be good to go. And you'll get in the inbox. 4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you're producing, if you dupe people they're going to get upset, I'm giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it's not that hard to get in the inbox. 5:50 Scrub your list, don't put too many links, don't add images and videos, and only send to people who want them. 6:00 If you like the content we're giving, leave a comment, ask a question, we may answer it in next week's Q and A Thursday video, or I'll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
If people keep bouncing off your site, you'll notice that you won't convert visitors into customers and your search engine rankings won't go up. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: The first thing you need to do in order to decrease your bounce is showcase your product or service right away. The chances are people are coming to your site to buy something, showcase what they are looking for. If they are coming to your site for information instead, then showcase your content first. With my blog, people would come for information, but I would first show an email optin. My bounce rate was high. I then removed the optin and my bounce rate decreased. Next, you need to increase your font size. Make sure your text size is large enough where people can read it. This is really important on mobile devices. After you fix your text size, make your design minimalistic. The more minimalistic your design is, the lower your bounce rate will be. I tested this out on the Crazy Egg blog and it worked well. In addition to adjusting your design, cross-link. By linking to internal pages people will stick on your site for longer. You can also use images, it helps convey your message in a visual way. Again this decreases bounce rate. Or you can use audio or video content formats if you prefer them over images. Just follow the steps above and your bounce rate will decrease.
You want to rank number one in Google. How do you do it?►►Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Most people say you need to build links. Most people say you need to do on page SEO. But where do you start? Hey everyone, I'm Neil Patel, and today I'm going to share seven free tools that will help you rank number one on Google. Tip 1: Quick Sprout Analyzer. Quick Sprout's a free tool, go to quicksprout.com, put in your URL, it's a gamified SEO application, and it'll break down the problems, and will walk you through how to fix them step by step. If you're not putting in the right keywords in your title tag or your description or your alt image tags, Quick Sprout will tell you, and Quick Sprout can publish them all for you. This will help with SEO optimization and google ranking. 2: Yoast SEO plugin. It's one of my favorite tools. With the Yoast SEO plugin, every time you publish a blog post, it'll give you a score and tell you, hey, here's how you can optimize every single one of your blog posts to get the maximum amount of traffic. 3: Google Search Console. With Google Search Console every time you publish a new blog post or a page, you have an XML site map. The XML site map is created by the Yoast Plugin which you then submit to Search Console. Search Console shows you how many impressions you're getting, how many clicks you're getting, which pages are popular, and it even shows you which keywords are getting a lot of impressions for, but not a lot of clicks. You can then go and optimize your content by adding those keywords in, adjusting your title tag, your meta description to include those keywords, and maximize your click-through rate and boost your google ranking. 4: Google Trends. Google Trends shows you brand queries. That way you'll know which brands are more popular and what people are searching for. Take the car industry for example. There's General Motors, and BMW. They both have millions of dollars to spend on SEO. They both have millions of back links. How does Google know which to rank higher? One of the factors within Google is brand queries and Google Trends will show you that BMW is searched far more than General Motors. So what's Google going to do? They're going to rank the more popular car manufacturer ahead of the other. 5: websiteresponsivetest.com More people are using Google on their mobile or tablet devices than they are on their desktop or laptops. You want to make sure your website is responsive, and people on mobile devices can load your website extremely fast, and using this free tool, it'll show you how other websites and mobile visitors are seeing your website. 6: Screaming Frog. Screaming Frog is a super technical SEO optimization tool. You put in a URL, and it shows you every little thing that's wrong, from titles to headings to keywords to links. It analyzes every little thing from the super advanced technical framework. 7: Google PageSpeed Insights. Google PageSpeed Insights shows how fast your website loads and if it loads slow, that's okay. They break down a list that shows what you need to improve both for desktop devices and mobile devices, so that way your website can load extremely fast. Make sure your website loads extremely fast. Check out those tools, they work really well, and will help you rank 1 in google. If you want more tools and tips like this, make sure you subscribe to this channel, because I'm going to be releasing more videos soon, that cover more SEO optimization tools that can help boost your Google rankings as well as tips so that way you can climb faster to the top. And if you need help with online or digital marketing leave a question or comment below and I'll be sure to answer!
Try it, google SEO and you'll see that NeilPatel.com is ranked on Google's first page. How'd I do it? Watch this video: ►►Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: I'm going to let you in on a little secret, but you have to make a promise to me. You can't use this against me. I rank for the most competitive term on Google, on page one. You know what that term is? SEO, I'm competing with other marketers who know what they're doing. That's harder than just competing with other companies. I'm competing with companies with money that know what they're doing. And I'm on page one for the term SEO. And I'm going to show you the exact steps I took to rank there, but again, you have to promise not to use this for that term so that you would outrank me. 1: Your content needs to be super-detailed and thorough If it's not thorough, like pillar content. What I mean by pillar content is, that one piece of content that pretty much explains everything out there under the sun for that one topic. You know what the number-one result for SEO is? It's Moz; it's The Beginner's Guide to SEO. It's long, and it discusses everything about SEO, from how to do it, what it's about, how it got started, every little thing and every tactic or formula that Google's looking at to rank a site. Now, my content doesn't rank us high, but if you notice, the content on Neil Patel isn't as thorough. And you don't have to be as thorough, but it just shows, the more detailed you are, the better off you're going to be in rankings. 2: Your content needs to be beautiful The better-designed and the more beautiful it is, the better-off you are. People don't like looking at ugly stuff. I don't like looking at ugly web pages. No one else does either. Make sure your stuff is really pretty. 3: It has to load fast. If it doesn't load fast, it's not gonna work for most people, especially on their mobile phones. They're pulling out their mobile phone, they're like, oh, this is taking forever to load. More than 50% of the people using Google are on their mobile phone or mobile device. So make sure your site loads fast, and especially that webpage that you're trying to rank. 4: After you do that, cross-link that post or that pillar page on every other page on your website. If you go to Neil Patel and you go to any single blog post, you'll notice that I link to my SEO article. It's providing more juice; it's telling Google, hey, I'm linking to this article on every single page for a reason. It's important; I find it important, I want users to know it's important. They're clicking on it; you should rank it high up as well. 5 The next thing you need to do is use Ahrefs. Go, type in your competitor URLs, and see who links to them. Hit up all of those people and ask them for a link. For example, you can send them a short email saying, Hey John, I noticed you're linking to X, Y, and Z site. I have a similar article that came out, but mine covers one, two, and three that their article didn't. Feel free to check it out here, and if you like it, link to it. Cheers, Neil. And leaving an email like that to other people leave to your competitors will cause more links back to you. If you send 100 of those, you should get roughly five people linking back to you. If you don't get five linking back to you, that means the email you're sending is too irrelevant people that shouldn't be linking to you in the first place. 6 The next thing you'll want to do is, be patient. You're not going to rank right away. That page, after it was put up, it took a year and a half before it popped onto the first page. You have to be patient and continually update it, provide more value, make it prettier design. But as long as you're keeping everything up-to-date and you're patient, eventually you'll notice that your rankings will climb. Mine went from being in the top thousand to top hundred to page five, to page four, to three, to two, and eventually page one. It was a slow, gradual build. 7 And here's the last tip for you, and this is what most people don't tell you when it comes to ranking. If you have two sites, General Motors and BMW, they both have a lot of links, they both have billions of dollars to spend on SEO and marketing. So how does Google know which one to rank higher for car-related terms? It's brand-related. If Google noticed that more people are searching for BMW over General Motors, what are they going to do? They're going to start ranking BMW higher because they have a bigger brand.
Do you want to learn SEO? SEO isn't hard to learn, it just takes practice. And today I'm going to teach you how to get more Google traffic using SEO. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: In order to get good at SEO, you have to practice it. So create a website using WordPress and setup a blog. Make sure you pick a domain name as well. Once it is setup, start blogging. You should be blogging about whatever topic you are passionate about. From there you'll want to install the Yoast SEO plugin. This plugin allows you to change your meta tags as well as optimizes your WordPress blog for search engines. Within your meta tags make sure you include your keywords. By placing the right keywords in your title tag you are more likely to rank for them. In addition to adjusting your keywords, you will have to cross link your posts together. By cross linking them, they are more likely to get indexed. Last but not least you will also have to build links. Go to Ahrefs.com, type in your competitor URLs and email out every site that links to them and ask them to link to you as well. Over time you'll see your rankings increase and you'll get the hang of SEO.
Learn the Best Marketing Strategies and Marketing Techniques for Free Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Do you know who Chandler Bolt is? 99.9% of the world has probably has never heard of this man. So, why was he featured in Business Insider? That’s part of the beauty of a strategic marketing plan. This 21 year old kid has made hundreds of thousands of dollars, from his kitchen table. Even though you have no clue who Chandler Bolt is, he understands that marketing is one of the most powerful millionaire skills that you can possess. In truth, marketing your business isn't a difficult skill to learn and the key marketing principles very rarely change. However marketing your business online is constantly moving at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why I shot this video — to empower you with the mental building blocks to stay ahead in an aggressive industry. Learn Marketing Skills Online for Free There are plenty of guides to marketing. From textbooks to online video tutorials that cover a range of topics such as how to market yourself with no money, how to drive traffic to your online store and how to quickly rank in Google. But, I feel that there’s something missing — a guide about online marketing for beginners to equip already-intelligent professionals with a way to develop a marketing plan for any business. Learn the Best Marketing Strategies and Marketing Techniques for Free closes that gap. I shot this video guide for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of the best marketing techniques and the biggest marketing strategies of 2017. Most of all, I want you to walk away from this video feeling confident about your marketing plan. Step 1 0:24 - How to Learn SEO, Marketing Strategies and Marketing Techniques for Free The first thing you need to do is go to Google and type in marketing related terms. Tons of marketing blogs like NeilPatel.com, BackLinko, Moz and Search Engine Land rank high. (The ones that rank high tend to be the best) You will learn from reading them that mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. Learn how to position your marketing strategy into a sustainable, ROI-positive revenue engine for your brand. But as you know reading isn't enough. So implement what you are learning. Step 2 1:04 - Marketing Yourself With No Budget Is The Best Way to Learn Marketing For Free Don't implement these marketing changes on your own site, set up a WordPress.com blog and test it out on there. Once you figure out what works, implement those changes on your actual website. You can also use the Neil Patel SEO Analyzer. Type in your URL and it will show you what you are doing wrong. You can then take that data and make changes to your site. As you fix the errors that the tool shows you, your search traffic will go up. So that's how you learn marketing. You read blogs, implement what you learn, and use tools like the SEO Analyzer. I hope you enjoyed Learn the Best Marketing Strategies and Marketing Techniques for Free and don’t forget to subscribe!
How to Breakthrough and Get Your First 1000 Followers on Facebook for Free Do you want a popular Facebook fan page? Well, who doesn’t. One simple way of growing your fan page is through advertising, but that's expensive and the quality of those fans usually aren't as high as the ones who naturally want to like your page. In this video I break down how to get more Facebook fans without spending a dollar on advertising. Here are some of the strategies I discuss: 1. 0:22 How to Get More Facebook Followers Fast: Setting goals after you create a business page is important. However, sometimes it’s easy to forget that you already have a loyal fan base of friends and family. Inviting your Facebook friends to join is an important first step towards having a popular Facebook page. Best of all, it's an easy way to get free Facebook likes. 2. 0:27 What Makes A Good Facebook Page: My advice to every business on Facebook is to look for all of the competing fan pages and see what content does well on their page. To increase Facebook fans, post similar content on your page. (Keep in mind videos and images do the best). 3. 1:05 Study Your Competitors: Add your competing fan pages to your Facebook Insights. From there replicate their most successful stories and create better versions of it. 4. 1:36 Can You Make Money on Facebook?: There’s no other social media site that generates as much referral traffic as Facebook does—not even close. It’s a unique platform because users are more than willing to click on links to visit content published on websites outside of Facebook (sites like yours). The best Facebook entrepreneurs have mastered how to send traffic from Facebook to their website. They write the type of content that their fans love and then share it on their fan page. This drives traffic back to their site to produce more sales. Take immediate control and do the same for your business. Don't forget to subscribe and thank you for watching my video: How to Breakthrough and Get Your First 1000 Followers on Facebook for Free.
So what is affiliate marketing? You don't need money to market your business. Through affiliate marketing, you can generate sales without having to spend money upfront. Affiliate marketing is performance based marketing. In which you pay people out every time they drive you a lead or a sale. The cool part about affiliate marketing is that you decide what you want to pay people every time someone drives you a sale. Affiliates get sales through SEO, PPC, email marketing or any other channel they please. The hardest part about selling on affiliate platforms is recruiting affiliates. For this reason, you want to join networks like Clickbank, which will guide you on what you should pay out affiliates and they will help recruit them. You can also go to conferences like Affiliate Summit or Affiliate World to recruit more affiliates. Plus you will learn about affiliate marketing from these events including how to recruit affiliate marketers. Now once you get affiliates you want to make sure your landing page converts well. Affiliates are really good at knowing how to market Clickbank products. But if you don't convert your leads into sales, then affiliate marketers will stop promoting your products. Using Qualaroo you can run surveys on your landing page to figure out what's wrong. In addition to that, you can run tests through Crazy Egg to also help boost your conversion rate. If you aren't using affiliate marketing, you should consider trying it out. It is one of the most cash efficient marketing channels out there. Thanks for watching 4 Undeniable Ways to Recruit Affiliate Marketers on Clickbank - Best Clickbank Guide.
If you're going to start a blog, then you want to learn how to write an amazing blog post. Don't be average, follow these six simple blogging tips. Subscribe here to learn more of my secret blogging tips: Find me on Facebook: Read more on my blog: Have you ever read blogs like mine, neilpatel.com, or Backlinko and be like, Wow, these guys write amazing awesome content! Why can't I create content like that? You know all those naysayers out there saying you can't do it? I don't care if you have terrible grammar and spelling like me, you can do it. If I can, everyone can. Hey everyone, I'm Neil Patel, and today I'm going to share with you what makes an excellent blog post. So, here are some of the things that you need to know if you want to write amazing and awesome blog posts. The first thing that makes a great one is a conversational tone. If you're writing with the words you and I, you're creating a conversation with the reader. They'll feel a connection with you, they're more likely to engage, and your content's going to come out way better. The second thing you need to know, it's all about the headline. Eight out of 10 people will read your headline, but only two out of 10 will click through and read the rest. If your headline sucks, no one's going to read your content, and then, even if you wrote amazing posts, no one's going to know about it. So, how do you know if your content, more so your headline, is amazing, or is going to be amazing? You go to Buzzsumo, you type in keywords from your space, and you'll see what's popular. That'll give you ideas of what works and what doesn't. You can go to Reddit, you can go to Twitter, you can go to those sites and see what's working in your space, but Buzzsumo aggregates all the main social networks, and they do all the work for you. The third thing is a blog post that's educational, one that teaches, goes above and beyond where someone reads it and is like, Hmm, I know now what to do. This post laid it all for me step by step. That's amazing content. But if you read something, if I said, Here are ten ways to double your traffic, and you read it, and you're just like, Oh, how do I grow my traffic? These concepts seem cool, but I'm lost. What do I do? That would suck, and you don't want that. You want something that educates and is actual, where people read it, and they're like, Oh my God, Neil has amazing information, and I am satisfied after I read it, and I know what to do next. The fourth tip I have for you is written content that is trendy, up-to-date. People don't want to read regurgitated information. Sure, you don't have to leverage the latest trend, but write new stuff. Don't write stuff that's ten years old. That may have been amazing ten years from now, but people have moved on, technology, the time has changed. Make sure your content is up-to-date. The fifth tip I have for you is leverage different media formats, from images to infographics, to podcasts, to videos. Not everyone is text-based readers. Your blog posts don't just have to be filled with text. Include images or infographics that tell your story. Include videos that help get your message across. Include audio clips. By doing all of this, it'll make your content more amazing. And the last tip I have for you has cited your sources. You don't know everything, I don't know everything, and that's okay. We're all here to learn more. I could learn a lot, and I don't want ever to be the person who's the smartest person in the room. I want to be the person who's the dumbest one in the room. That way, I can learn more. So, when you're writing your content, and you're researching, and you're trying to prove your points and back up your claims, make sure you link to other people who have already done the research and cited this information. So that way, when you cite them, and you give them credit, it helps make you more reputable, and it shows people that you did your homework. It's okay if you don't know everything. Use Google to research all the stuff that you don't know, so that way you can make your blog posts way more thorough. Once you follow all those tips, your content will be way more amazing.
If your homepage headline isn't well written you won't convert visitors into customers, then it's time to make them a little catchier. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: 1. Address the problem - your headline should address the problem your visitors are facing. If they know that you can help fix their problem they are more likely to sign up. When addressing their problem, you should ideally do this within 5 or 6 words. Try to keep it under 10 if you can't make it short. 2. Have a sub-headline underneath your headline - this should address the solution to the problem. This reinforces that you can solve people's problem. 3. Continually test new headlines - your headlines can always be improved. For this reason, you should test them. Using Crazy Egg you can test your headlines and see if it is helping you generate more leads, sales, and conversions. One big reason to continually test is that things change over time. So your headline that works today may not work a year from now. This happens because market conditions change. Just follow those three steps and you will have a higher converting headline.
Your Facebook ads will be expensive unless you improve your click through rate. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: There are two options you have when buying Facebook ads. either you pay per impression or you pay per click. Paying per impression is typically cheaper, assuming you are great at optimizing your ad. Here's how you optimize your facebook ads: 1. Have bright images that stand out. Or if you images blend in with Facebook's color scheme, it also helps generate more clicks. 2. Optimize your text. If your text doesn't have shocking or emotional value people are less likely to click. For example, the ad text headline below (assuming you are selling green tea) is a great way to generate clicks. 7 Benefits of Green Tea (Number 6 Will Shock You) 3. Keep rotating up who you are advertising to. If you keep showing the same person the ad over and over again, they won't just keep clicking on it. You need to rotate up your ad creatives and you need to adjust your target audience. And that's how you optimize your Facebook ad click through rate.
Everyone is blogging, so you should to right? Although blogging can be a great way to generate traffic, it takes time before you will see results. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: I started blogging around November 2013 on NeilPatel.com. By January 2014 I had roughly 9,000 visitors a month from Google. By January 2015 I had grown my search traffic to 88,000 visitors and by January 2016 I was getting over 400,000 visitors a month from Google. Content marketing works, but it takes a few years before you see great results. So if you are going to create a blog, be willing to invest 2 years before you are happy with the results.
What you learn in school usually won't prepare you for the real world. ►►Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: You could end up going to college. You could end up getting a degree in something, but the problem is what you learn in school usually won't prepare you to find your passion. That doesn't mean teachers are useless; my mom's a teacher, I think they are amazing, they help to educate the world. And they teach a lot of valuable lessons like critical thinking, especially when you're younger. But what I've come to realize is that you won't learn what you like, how to find your passion or what you want to do until you try things out. What do most kids want to be when they're growing up? They'll usually say, I want to be an astronaut, I want to be a doctor, I want to be a veterinarian. I want to be a police officer; I want to be a firefighter. But as you grow older your interests change. And you usually feel lost, like you're 20-something, you're in school, and you're just like, I don't want to be a police officer anymore, what should I do? And you feel like everyone else knows how to find their passion and they just know that they're going to be a doctor, or they're going to be a lawyer, and they have their life together. Most people really don't have their life together. I know so many people who've graduated from law school, and they don't want to be lawyers anymore. They just wasted seven years of life and racked up $200,000 in loans. I'm not here to say college is good or bad; it has its reasons for everyone. But I think I would have made way more money, like two to three times more money in my life if I never went to college because I lost a lot of years in school. What I say is go out into the world and try different things. Every day go out and try something new that you may think you'd like or be passionate about. You don't have to get paid for it, just do it for free. By trying different things, you'll find some that you love and most you'll hate. If you like it, it may be the best experience ever, then do it for another day. Do it for a week, and eventually, you'll be like, okay, this is getting old, or I don't like this. You'll learn what you don't like. Most people find what they're truly passionate about in life based on experience. You'll try things and discover, this is what I don't want to do and eventually, it leads you down the path of what do you want to do. When I was younger, I wanted to be a doctor. As I grew older, I was like, alright, I want to be a computer scientist. But I soon discovered that I hated going to lab classes, and soon after I figured that that computer science wasn't my passion. Then I started my website and decided that I wanted to be a business owner. I failed miserably in my first business. But I learned that just popping up a business doesn't get people coming to your website. From there I paid some marketing agencies to help out with my business, and I was cleaning restrooms and toilets at a theme park to afford to pay them. But guess what? Those agencies failed. They didn't get me the results I wanted. Eventually, I had to learn it myself because I ran out of money. And by going out and doing it for myself, learning and trying things, I got good at it. It turns out, I'm good at marketing. And what you're good at is what you tend to like more and more passionate about. When you find your passion typically that's what you tend to want to do for your career. Like with marketing I got good at it, I fell in love with it and discovered that I wanted to be a marketer. I don't care if I'm marketing as a business owner and have my marketing agency or if I'm working for someone else and doing their marketing or I work nine-to-five for someone else and I'm helping them with marketing for their business. I don't care as long as I'm marketing because that's what I'm passionate about. But that's the thing; most people won't figure out what they're good at and passionate about. My advice for young entrepreneurs or college students is simple, go out there and try something different every single day. You'll figure out what you hate, you'll figure out what you like, and you'll figure out what you're good at. If you keep trying you'll discover your passion. For most people what you like and what you're good at tends to go hand-in-hand because if you like something and you're good at it, of course, you're going like it more and more. When you figure out what you like you'll do it more and more, and that's what your career path usually will end up becoming, and that's how you figure out what you're passionate about.
You want to be popular and build an audience. But how do you do it if you're unknown? ►Subscribe: to learn more secret SEO tips. Find me on Facebook: Read more on my blog: 0:05 How to Build an Audience Tip 1 Today, I'm gonna share with you how to build an audience when you're a nobody. The first tip I have for you comes from Kevin Kelly. It's called 1000 True Fans. Typically, whatever product or service you're offering, or whatever niche you're in, there's probably a really active community of those people. The true die-hard fans. They usually hang out on specific sites. When you engage with those first 1000 people, those are your true die-hard fans. They become your first 1000 visitors, your first 1000 people on your subscriber list, your first 1000 customers. They're not only much more likely to buy from you, but they're likely to blog, share, tell other people about it. That's what helps you get to the next 10000 buyers or fans or subscribers. Then from there, that's what allows you to grow over 100000. 2:00 How to Build an Audience Tip 2 The second tip I have for you is look to see what publications those 1000 people who are super engaged within the community read. Typically, they don't read too many sites. For example, in the marketing world, there's so many marketing blogs that I can't keep track of, but there's only a few handful that are super popular, like neilpatel.com, or Backlinko, or Moz, or HubSpot. But when you guest post on these sites, it doesn't take too much effort because you don't have to guest post on hundreds of sites. 3:30 How to Build an Audience Tip 3 The third tip I have for you is to ask people within the community to share your content. If you ask people in your community to share your content, especially when you don't have any fans and you're a nobody, they're usually not gonna do it. So you have to do something that causes them to want to share it. For example, if I was new to the marketing world and I release amazing blog posts with stats and data about marketing and I also link to BackLink or Brian Dean or someone from Moz, I would then email them saying, Hey Brian, I have to say, I am a huge fan of your work. So much so, that I even linked to you in my newest blog post. Feel free to check it out here. Cheers, Neil. P.S. If you enjoyed this blog post feel free to share it. 4:00 Now, I could go on and on with more and more tips, but I found that these three simple ones work well. So, let's recap. One, you need to go find where your community members are and engage with them one-on-one. Not because it'll help you build up a community, but because you truly care. If you don't truly care for people, they're gonna see through it and you're not gonna build up a loyal following of your first 1000 fans. Two, you need to guest post, but you don't wanna just guest post everywhere. It's a lot of work, you won't get results. You need to guest post on the main industry publications that the superfans, the thought leaders within the space are reading. Third, and this is the last one to recap, you wanna link out to other influencers within your space to cite your work, to use their data, to back up the points you're trying to make. Of course, email them once you do because they'll share your content. 4:30 You follow those three tips, not only are you gonna get more traffic, but you're gonna build up a more loyal fan base so that way whenever you push out content, videos, podcasts, there's gonna be people waiting to follow you, listen to that, watch it. Best of all, when you wanna monetize, they'll also start buying from you as well. So, thank you for watching. If you're struggling to build up your first 1000 followers or fans and engaging the community, leave a comment below, tell me what you've tried, where you're struggling. I'll respond back with some tips. In addition to that, if you enjoyed the video, like, comment, share, tell other people about it, subscribe. Thank you for watching.
You may have some high Google rankings at the moment, but eventually, you are going to lose them. The question is just when. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: When this happens here is what you should do: 1. Log into Google Search Console - through Search Console you can see what pages lost traffic. It shows you which pages are going up and going down over time. Now that you know what page has lost traffic, Google the terms that the page is ranking for and look at the top sites who currently rank. What are they doing differently than you? How does their content compare to yours? 2. Adjust your pages - Google Search Console will show a list of keywords your page used to rank for. Integrate those keywords onto your page and make your content more thorough. You can't just stuff in keywords, it needs to flow naturally. 3. Double check your meta tags - make sure your keywords are within your title tag and meta description. Once you have done that, submit your URL to Search Console again, they will crawl it, and within a few weeks, you should get more search traffic and higher rankings.
Emails are one of the most valuable assets when it comes to marketing. Companies like Amazone and Overstock make a large portion of their revenue from emails. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: There are two main ways I capture more emails: 1. Exit popups - whether you love or hate them, they work. It's one of the most effective ways to collect emails. Through Hello Bar you can collect emails using exit popups for free. To boost your numbers with your exit popup, make sure you use an animated gif in the background. 2. Content upgrades - this is a way to give users more information on a blog post they are reading. If someone is reading a blog post about email marketing, your content upgrade would be a cheatsheet for email marketing tactics. A content upgrade needs to be related to your blog post and you'll want to place it within the first few paragraphs of your blog post. To create content upgrades you can use Hello Bar for free to accomplish this. So what are you waiting for? Test out the two tactics above, they work! It's how I've generated 700,000 emails.
You've put in the hard work to try and boost your SEO rankings, but you're not sure how long it'll take for Google to notice. Subscribe here to learn more of my secret SEO tips: Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Everyone's telling you to invest thousands of dollars or thousands of your hours into SEO. And if you do, when should you expect results? The last thing you want to do is spend thousands of dollars or thousands of your hours and it not do anything for you. That would just suck. Hey, everyone, I'm Neil Patel, and today I'm going to share with you how long it takes to see results from SEO. Here are the SEO basics. Here's the thing. With neilpatel.com, when I first started search engine marketing, I quickly got up to 9,000 visitors a month from search. Within a matter of 12 months, you fast forward; I went to all the way to roughly 89,000 visitors a month from Google, right? So in one year I almost 10xed my results. You fast forward another 12 months; I hit over 450,000 visitors a month from Google. So in two years, I went from 9,000 to 400K and roughly 50,000 thousand visitors a month. That's a considerable increase, right? Just think about that. Nine to 450K. That's crazy. Now, you're not going to get the same results as me, because when I started neilpatel.com, this wasn't my first rodeo. I'd been in SEO for a long time, well over ten years. But I'll keep this simple, this is post about SEO for beginners, not pros. When you first begin SEO, in the first three months, you should see more impressions. Log into Google Search Console and look at Search Analytics. You will see how many impressions you're getting. As the first three months go by, your impressions should be going up. If they're not going up, you're probably doing something off, or you're in a competitive space. Within six months for sure, the impression count should go up. And within your Google Analytics, you should see traffic from Google other than terms from your brand name. You already may be getting a lot of traffic for your brand name, but you should be getting traffic for keywords outside of your brand name, even if it's not a lot. So in the first six months, you should be getting traffic from key terms that aren't your brand name. Within a year, things should start kicking in. Within two years, that's when you're going to see the bulk of your SEO growth. By then you've built up your authority and trust in Google, and you just start ranking for almost anything. Now, here's a caveat. If you're not building links and you're not writing a lot of content, and you're not getting social signals to your site, it can take even longer to get rankings. So, to get results within the timeframes I'm giving you, you need to be publishing at least one blog post a week, building at least five to 10 links a month, and you need to be promoting your content every single week on Facebook, Twitter, and any of your other social profiles. If you do that, you'll get results within the first 12 months, but you'll see the bulk of your results come within the first two years.
It's not 2010 anymore. Keyword research and SEO isn't as easy as it used to be. So what should you do? ►►Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: I'm going to share with you how to do keyword research in today's world of Google. It's way more difficult to rank on Google today than it was back in the day. Keyword Research Tip 1: Pick a niche. Everyone's talking about going after big terms like auto insurance, SEO, credit cards. Yes, you can eventually get there, but it takes six months to see traction with Google these days, 12 months to start seeing your traffic go up, and two years to be crushing it on Google. You want to go after and pick small niches. Keyword Research Tip 2: Pick buzzwords that are trending. Technology is moving so fast these days that things are continually changing. Whether it's cryptocurrencies or whether it's new products that are coming out like the iPhone 100. Go after new, upcoming words. You can find them using Google Trends. Google Trends breaks down what's hot and what's up and coming. You want to go after these keyword terms because they're not that competitive yet. When you create content around new and trendy keywords, you're gonna skyrocket to the top way faster than if you went after old terms like credit cards. Keyword Research Tip 3: Use Ubersuggest to find keywords. These days people just don't type in keywords like dog food. They'll type in keywords like what dog food is best for my animal or what dog food is great to make my dog lose weight. These are really popular terms. Ubersuggest will show you different variations of your primary keyword, and it'll even show you how competitive they are, how much search volume you're going to get, and how many people are going to click on your listing if you rank number one, two, or number 10. Keyword Research Tip 4: Use Quora. Type in keywords related to your industry, and you're going to see the most popular questions people are asking. When you start seeing the most popular questions, you'll know what kind of content to create that's related to your space. By creating answers on your blog that are more thorough, more detailed, you're not only going to rank for it, but you're going to rank higher because you can create way more detailed responses than Quora itself. Keyword Research Tip 5: Focus on a theme. If you're going after credit cards, you want to have a website all about credit cards, like Credit Karma. Or you want to have a site all about marketing and SEO like me on NeilPatel.com. If you want to get long tail traffic, what you need to do is create detailed content about specific individual topics. When I say detailed topics, I'm NOT talking about how to start an e-commerce site: I'm talking about how to start an e-commerce site with Shopify. You see how much more specific that is? You can create another article on how to create an e-commerce site using Magento. By getting very specific you can have a 10,000-word blog post and everything about setting it up with Shopify or Magento, you're going to dominate. By being specific, anyone who's interested in that topic and even potentially interested in hiring consultants or buying products or plugins or whatever you're selling related to that topic, they're going to land on your website. When Google releases an update, they're going to rank the most thorough website. That's why Wikipedia does well. It's not just because they have a lot of links or brand queries. It's because Wikipedia has some of the most detailed articles on the web. That's what you need to do with your content. Create pages that are super thorough and detailed are high in quality. When you do that, you'll notice that you'll start ranking for all the keywords related to your industry. That's how you do keyword research in today's world. If you're still struggling to figure out what keywords to go after or how to do keyword research in today's Google world, leave a comment below, and I'll help you out. Please subscribe, like, fan, share this video, tell other people about it. I would appreciate it.
I've spent a ton of money on Facebook ads, hopefully you can learn from the EXPENSIVE mistakes I've made. ►►Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Do you know what the most popular advertising network out there is? Google AdWords. You know what the number two most popular ad network out there is? Facebook ads. But running Facebook ads isn't as simple and easy as you think. I spent a ton of money on Facebook, and I'm going to show it to you, my mistakes, so that way, hopefully you can be much more successful than I was. Hi everyone, I'm Neil Patel, and today I'm going to share with you three important lessons learned from spending over $400,000 on Facebook ads. The first lesson I learned is, don't spend money on buying subscribers. A lot of the money I spent was to build up my fanpage of over 900,000 fans. Algorithms keep changing, yes, they may restrict how much viral your post or your video content can end up going, and a lot has to do with your content. If your content's not amazing, you're not going to get a lot of reach. But if you're going to be spending money, make sure there's ROI in it. The second thing I learned when you're doing ads, the best performing ads are videos by far. No one wants to create videos. Everyone wants to do banners because they're the easiest, but if you take the time to do videos, your cost is a lot less and your conversions are a lot higher. When you're optimizing for videos, make sure the text, there's a transcription, and it automatically starts playing, because video ads, the sound doesn't automatically show up for people. You want to have the transcription going there, so people can read, they're going to be much more likely to convert. With your video, it needs to convey emotions, it needs to be a good length. You need to get really people hooked, tell a story, because if you don't and you just try to get people click through to your site, and have the cheapest amount of clicks, it won't necessarily generate you the most amount of revenue. Don't optimize just for spend reduction, optimize for ROI. It's okay to be spending an extra dollar per click if you're making more money. Don't focus on how much you're paying per click. Focus on how much revenue you're generating for how much you're spending. That's the key with Facebook ads. The third tip I have for you, and this is what most people don't tell you, especially if you're running banners, in Facebook's algorithm, they look at hey this is a new ad, we're gonna push it, give it priority, and see how it does within the first few minutes or hour of it being up there. So what we started doing is, we would throw up ads, and within an hour of them being up, we would keep changing up the creative and the text or stopping them and running new ones. By doing that, we were getting much cheaper impressions and premium placements, and we were generating a much higher ROI in our ads. Most people won't do this, because they're like oh this is too time-consuming. But I kid you not, that one little thing during our peak was reducing our spend by over 30%. That's over 30%. If you're spending hundreds of thousands of dollars, that's a huge savings. Now eventually, as we kept scaling it out, we couldn't keep doing that, but we still do it with a lot of our campaigns, and still, to this day, when we're selling products for our clients, we're rotating up their creative so often, it's generating a much higher ROI. They think we're crazy, but hey you've got to do what you have to do if you want to compete in this competitive landscape, especially when Facebook ads continue rising in cost. So hopefully you've learned from my experiences and my mistakes, and best of luck with your Facebook ads. If you're not sure on what you should do with your campaigns or your landing pages are off, you know what, leave a comment below. I don't want to just give generic landing page feedback because it's really different for every product type or business type. Leave a comment below, ask your questions. I'll be there, I'll respond, and I'll help you through the process. And again, if you liked the video, comment, like, share, tell other people about it. Thank you for watching.
As an e-commerce store, you make all of your money from product pages. And I am going to show you how to optimize them. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Step 1: Optimize your meta tags - Put in your product name within the title tag and include keywords. And for your meta description be descriptive on what the product is and the benefits. Step 2: Optimize user metrics - If people bounce off your product pages it will hurt your search rankings. Focus on your product description, high-quality product images and maybe even add a video. If you have reviews, showcase them as well as what people rate the product as. Step 3: Optimize headings - Headings make it easy to skim your product page as well as tell search engines what your products are about. Within your headings include keywords. Step 4: Include feature lists - When people are looking for products they sometimes Google for the features. Make sure you bullet out the main features on each of your product pages. Step 5: Cross link - Within your product page link to other relevant products. Cross linking ensures that all of your products get indexed, which helps with your search rankings.
My search traffic went from 283,000 visitors a month in December 2016 to 449,000 visitors in January 2017. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: You are probably wondering how I grew my search traffic significantly. Did Google make a major algorithm change? No. Did I build more links? No. The only thing I did was adjust my URL structure. My URL structure used to be: domain.com/month/day/year/post-title/ It's now. domain.com/blog/post-title/ That one change increased my search traffic by roughly 58%. The reason being is Google is now seeing my blog posts in relation to my domain and blog instead of a specific date. The posts I write are evergreen, so there is no reason to have dates in my URL structure. Now if you make this change, there are a few things you need to know: 1. You also have to update your internal links. You can't just change your URL structure without changing your internal links. 2. You need to 301 redirect your old URLs to your new URLs. 3. You have to update all of these changes at once. If you are building a site from scratch, don't make the same mistake I made. Have clean URLs, and don't have too many sub-folders. That's all you need to do to get a 58% increase in website traffic in 30-days. Have you used 301 redirects for 404 error webpages? Maybe you used a different url structure or something completely different to get more visitors to your website? Leave a comment below and don't forget to subscribe!
You don't have to be a designer or marketer to boost your leads and sales. Instead, there are simple hacks and tools you can use to increase your conversion rate. Hack 1: Countdown clocks - when you add a sense of urgency it makes people move faster. Test having countdown clocks on your web site. With tools like Deadline Funnel, you can even add countdown clocks within your emails and make offers expire within ease. That way people know there really is a sense of urgency. The countdown clock on the Neil Patel homepage boosted my conversions by 11%. Hack 2: Exit popups - with Hello Bar you can easily create an exit popup on your site. The exit popup on NeilPatel.com is one of the best converting offers. Through Hello Bar you can even add an animated gif to the background like I have. Hack 3: Free trials - most of your visitors aren't going to buy. Why not offer the users who don't convert a one dollar trial or a free 30-day trial? This simple technique boosted my revenue by 15%. Sure a lot of the free trial users cancel after a month, but an extra 15% in revenue still isn't bad. This tactic here is how companies like Hulu and Netflix have grown so fast. Hack 4: Use geotargeting - with Maxmind you can add the person's location within your web site. For example, if your visitor is based in Los Angeles, you can add their city to your headline to boost your conversions. Such as. I am looking to help one entrepreneur in Los Angeles build a bigger business, my only question is, will it be you?. You can do the same thing for e-commerce or service sites. Hack 5: Picsnippets - people love handwritten notes and personalized emails. Picsnippets allows you to create a personalized email with the individual's name on a photo. This makes your emails seem personalized to the person opening it, hence your conversion rate will go up. Hack 6: Remarketing - everyone uses remarketing, but not why use it in a clever way? For everyone who hits your checkout page and doesn't buy, you should show them a remarketing ad/video that explains what they will get if they continue with the purchase. Hack 7: Quizzes - through tools like Lead Quizzes you can engage with your audience first and then ask them for their email address. You can use quizzes for any type of site. Let's say you have a fitness site, you can create a quiz that breaks down how someone can lose weight and at the end of the quiz show them relevant products that will help them lose weight.
Growth hacking is a great way to market and grow your business without spending tons of money. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Growth hacking is a rapid experimentation process in which you continually change your marketing to grow faster. Growth hacking involves multiple departments within an organization, such as engineering, development, and product. For example, when Dropbox came out they tried paid advertising. They were spending over $200 to acquire a user who spent $60 a year which didn't make sense. The way they growth hacked their business was through a referral base program. Nowadays you can get extra free storage by inviting other users. Uber has similar product flows, which have helped them grow as well. There is no one trick that you can apply to every business for massive growth. More so you have to continually test to see what is working and what isn't. But once you crack nut you'll notice that your growth will skyrocket.
Years ago I created a company called KISSmetrics. When I was at the company (I no longer work there) we raised around 15 to 20 million dollars. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: We created a new type of product for our category that helped companies optimize their lifetime value of each customer and we were growing fast. A startup called MixPanel ended up launching after us, they raised little to no money, they copied our product features, and they even copied our design. At one point MixPanel was worth 800 million dollars according to TechCrunch and we weren't even worth 100 million, even though we had more traffic than them. How is this possible? Well, they decided to go the freemium route. In which they gave away a lot of our product for free to customers. And in exchange, websites had to promote MixPanel by placing a badge on their site. This caused them to grow fast. It doesn't matter if your product is better or worse, people love free. If you are competing with large companies, you don't have to have a bigger budget or a better product/service. you can beat them by undercutting their price and offering a lot of their paid services for free.
So you have a blog and are ready to start making money. Believe it or not, there are 5 simple ways to start making money today from your blog. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Here's how to make more money blogging: 1 AdSense It's something that Google provides, and allows you to put ads on your site. People put AdSense on their site, you put it throughout your text, your sidebar, every time they click on it, you will make money. 2: Affiliate Programs Affiliate programs is where you promote a product or service, and you get paid every time you drive a sale. There's a lot of networks out there that have affiliate offers such as Click Bank, or JVZoo. You can go there to sign up for offers, promote them on your blog, and you'll get paid every time you drive a sale. 3: Sell digital products From e-books, to courses, there's an infinite amount of possibilities with digital products. You can even use a service called Kajabi to deliver your digital products to the people who buy it. Now when you're selling digital products the best way to do it is typically through a webinar. Have people go to your site, register for a webinar, watch, and then some of them will end up buying or becoming leads, or customers, for your digital products. 4: Sell your own ad space AdSense, which is owned by Google, is the middleman. If you don't want to have a middleman you can go directly to the people that should be advertising and get them to buy ads. Sure, most people are going to say no, but that's okay. If you hit enough people up, someone will buy a ad spot. That way you can keep that middleman fee and you'll make more money 5: Sell physical products A good example of this is Legion Athletics. They have a blog all about fitness and they sell physical products. Proteins, supplements, vitamins, and you know what? They do millions and millions of dollars a year. They do over $10 million a year, literally, over $10 million a year because of their blog traffic. It's super effective as long as you're creating amazing product that people want to buy. Use those five methods and you'll be able to monetize your blog and start making much more money. If you want, you can use multiple of them. Some people do ads and they sell digital products. Some people sell digital products and physical at the same time. It's up to you on what you want to do. I wouldn't recommend doing all five, because it's just overwhelming for a visitor, but you can pick one or two, and if you want to go to the extreme you could pick three of those methods and use them all at once.
On this week's Q&A Thursday, I'm breaking down the 3 simple steps to getting organic SEO traffic up to 100K visitors per month. ►►Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Here's the Summary of This SEO Training (Advice for ) Before you even think about building organic traffic from SEO..the first step that Viewership.com need's to do is go out there and work with influencers. Now here's what I mean by that. I'm not talking about, find people like me or whatever it may be, I'm on YouTube, or any of that, I have a blog. I'm talking about, find people who aren't on YouTube who have a big audience. And funny enough, it's a huge market. So if you look at how many going to blogs are out there, right, if you look at Wordpress, there's so many, but there are not that many people doing video content, and I would start discussing with people who have really high ranked blog posts in industries that you're interested in helping out, such as fitness. For example, there's a guy I know named Jeremy. He owns a company called Legion Athletics. They also own a site called Muscle for Life. It's a blog on fitness, gets over a million unique visitors a month. This is a multimillion-dollar company. It's an eight-figure plus business. So with them, they already get a ton of Google traffic. You already know YouTube and fitness are huge. They already make over 10 million a year. Why not hit people like that up and be like, You know what, I wanna create videos for you guys, or you guys go create videos, but I wanna show you how you can get more traffic on video than you can through text, or why not combine both of them? You're already crushing it from content marketing. Why not do videos as well? Now, going back to your first question of how do you get to 100,000 visitors a month. SEO TRAINING Step 1 First, I would go and write amazing articles in your space about YouTube marketing. There's already other people who have articles on YouTube marketing, but I would do more in-depth guides, and then go reach out to every other person who's linked to those articles on YouTube marketing, 'cause you can go to Buzzsumo, type in YouTube marketing, YouTube SEO. You then go take the most popular ones, because they base it off the social shares. SEO Training Step 2: You then go to ahrefs.com, put in the URL of those sites. You'll start seeing all the people linked to them, hit them up, and beg them for a link. If you're content's more thorough, they'll do it. You'll just be like, Hey, I'm Adam. Check out my site called ; I got amazing content; I cover x, y, and z, and a, b, and c that they don't. It is that simple, and everyone's like, No, no, that doesn't work. It's a grind, but it works. If you send out 100 of those emails, you'll get five links. And everyone's like, Oh, that's too much work. But if you do it, because no one else is willing to, you'll get links. You get the links; you'll start ranking higher on search engines. Yeah, so my systematic process is, I do the outreach for link building, which I showed you. I do the outreach for social shares using Buzzsumo. SEO Training Step 3: I link out to people naturally. And then I hit up them even if they're my competition and be like, Hey, you have amazing content. I loved it so much; I even linked out to you. Feel free and share my article if you like it. And a lot of your competitors will share your content, even if you're unknown. It works so well. So once I do those three strategies, and you test these templates, then I just go to Upwork, and I find someone in India or in places like this, where they're smart and the labor's much more cost-effective, and I have them do my outreach for me. And I just scale it up, and I'll hire a few people. And that's how you scale it; you do it in mass quantity and boom, you'll notice if you do this, in the first three months, you'll start noticing some traction. In your Google search console, you'll get impressions but not that much traffic. First six months, you'll get some. The 10 to 12-month mark, that's when your traffic picks up, and you have a good shot at hitting 100,000, but you have to have mainstream keywords, so use Google keyword planner, and make sure the traffic per keyword is higher. That's exactly how you can get to 100,000 visitors per month. Just follow this SEO training and you'll get there before you know it.
They say it's impossible to rank (SEO) for competitive terms on Google unless you have a big marketing budget. Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: They're wrong! Whether you have a big marketing budget or not, you want to rank high organically because roughly 70% of the clicks go towards organic listings while 30% go towards paid ads. Step 1: Write roundup posts. Interview everyone within your space. Ask them each the same question and create a very detailed roundup post. When you publish it, let them each know through email and ask them to share your content. Some of them will link to your roundup post and others will share it on the social web. This will help increase your rankings. Step 2: Use the SEObook Keyword Density Tool. Put in your competitor URLs that rank for the terms you want to rank for. That tool will show you all of the keywords that your competition is using. Do this for the top 10 listings for the keyword you want to rank for. Look for all of the common terms these top 10 URLs are using and use them within your web page as well. This will ensure your content is more thorough, which will help boost your rankings. Make sure you don't just stuff in keywords, it has to flow naturally. Step 3: Google the term you want to rank for. Look at the paid ads and read the ad copy. A lot of the listings for paid ads are at the top because their ad copy is appealing. Consider making your title tag similar to the ad copies that are at the top as they tend to be more appealing. By making an appealing title tag more people will click on your listing and over time this will cause your rankings to increase. If you want to make your title tag more appealing consider adding the date to it, or use adjectives. I've also tested the words: get, now, free, and try. Those words tend to generate more clicks when they are used within a title tag.
In this brand new video, I'm going to teach you how to make money online in the 21st century. Subscribe here to learn more of my secret SEO tips: Subscribe here to learn more of my secret SEO tips: Find me on Facebook: Read more on my blog: Do you know how people made millions of dollars back in my parents' days? They did things like own land, own banks, own factories, but these days there's something called the internet. There are many more ways to make money online now. With the internet, you have the opportunity to make millions of dollars without investing a ton of cash or being well-connected or being born of privilege. Hey everyone, I'm Neil Patel, and today I'm going to share with you seven secrets that will help you become a millionaire in the internet age. 1: Focus A lot of people, especially the younger generation, they want to do everything. There's not enough time in the day to do 20 different businesses. Yes, you may have 20 different ideas, but PICK ONE! They once asked Warren Buffet and Bill Gates what's the one key to your success, and do you know what they both said? They wrote it down on a piece of paper, and in their own words, they said focus. So if those guys made their wealth, billions and billions of dollars, focusing, that means that you should too. You're not an Elon Musk. You can't do multiple companies at the same time. He's an anomaly. 2: Solve a vital problem You don't make wealth by just saying, Hmm, today I want to make money. The world doesn't work that way. You have to help other people. You have to solve a problem. If you're not solving a problem, then why are people going to give you money? 3: Once you're solving a problem, your solution needs to be easy to use or affordable It has to be one or, the other. If it's hard to use and it's expensive, who's going to do it? No one. Everyone's lazy these days. Don't believe me? Just check out your phone. You use Uber because you don't want to drive. You use Postmates and UberEats because you don't want to go out of your house to get food. Everyone is looking for convenience these days, so your solution needs to be easy to use, or affordable. If not, ideally, both. 4: Learn from your mistakes 5 Execute fast If you want to move at turtle speed, well, you're going to get trampled all over and killed. Speed and execution are preferred over perfection. So move as fast as possible. If you're moving fast, and you're happy with your progress, think again. You could be moving faster, and some kid who's 15 years old, is probably moving faster than you. 6: Read There's so much knowledge out there; you don't need to go to MIT, Harvard, or Stanford to get all the knowledge in the world. You can just go to the internet. Learn from other entrepreneurs. 7 Learn from your competitors Whoever your competitors may be, go on the web and search for articles and interviews of the founder of that company. What you'll find is in those interviews, these founders-- And I don't know why they're doing this. They're revealing all their numbers, their stats, their mistakes, and the secrets that help them grow these large companies. When you learn and listen to these podcasts and these interviews, you can take what they've done that was successful for them, and replicate that into your own business. Now I want you to comment below on what business you're going to start right now, and how you're going to use these seven secrets to explode and grow your entrepreneurial career.